A Portable Color Guide by PANTONE Studio
Transform your inspiration in a connected studio workspace all in the language of PANTONE. When your core consumers are print designers and the world is becoming increasingly digital, you look for new ways to sustain your grip on the industry.
Discover color harmonies, values, and cross references including RGB, CMYK, HEX, and Extended Gamut references all on your mobile phone. Extract Pantone colors from your phone’s images. Turn your inspiration into workable palettes anytime, anywhere.
Mix and test palettes in your collection in color studio. Visualize colors on graphics, interiors, and 3D materials before you design.
PANTONE Studio lets users capture colors that inspire them in everyday life and convert them into palettes and digital artwork that’s ready for social sharing, all in one on-the-go platform. This app also holds Pantone’s undisputed color expertise, featuring their comprehensive library of standardized hues for graphics, and inspiring color trend content from the Pantone Color Institute (PCI).
Pantone provides greater convenience in capturing Pantone color, building cohesive color in palettes, and sharing work directly into design software, on social media, or with friends, clients, and collaborators.
“Fifty-three years ago, Pantone was introduced as a standardized language to communicate specific colors in the print market,” said SVP and General Manager, Ron Potesky. “Recognizing the needs of designers today, we created PANTONE Studio to provide a place where they can explore, capture, create and share color inspiration with friends and colleagues.”
Palette creation brings color to life in PANTONE Studio. Members can build palettes consisting of up to 5 colors, selecting from color guides, extracting color from photos and images, searching by color number, and interacting with the custom palettes delivered by PCI.
Spot the perfect shade of red while out shopping? Snap a photo and use the app to tell you the RGB, CMYK, and Hex breakdown. If you link the app to Adobe creative Cloud you can send the precise information to your computer so you have it ready for a bigger design project.
However, my favorite part (aside from the eye-dropper precision color feature) is the section of the app that is blog-oriented–dedicated to research, articles, and trend reports from experts at the Pantone Color Institute.
Another experimental feature allows designers to visualize Pantone colors on pliable 3D papers and fabrics. Targeted to fashion designers and those who work with textiles, the feature lets you look at a fabric swatch and move it around to see how the color and texture changes as if it were a 3D swatch.
Within the Studio members can apply colors against different template designs including graphics, interiors, and typography (it has a few templates on the free version if this is just for fun). The fee is structured as a subscription model that costs $8 per month (or $5 a month if you bill a year’s subscription up front).
Time will tell if this becomes a relevant. After all, your color report is only as good as the lighting in camera allows.