Branding Begins w/ YOUR Name

The wrong name for your brand can do worse than just fail to connect with customers; it can also result in time consuming, expensive, unconquerable legal and business hurdles. Finding the right name for your start-up can have a significant impact on your success.

However, in contrast, a clear and powerful name can be extremely helpful in your marketing and branding efforts.

Below are tips in choosing the appropriate, winning name for your business.

1. Avoid hard to spell names!

2. Don’t pick a name that could limit your business growth.

3. Get the .com name!!! (It doesn’t hurt to buy others, but buy the .com!)

4. Use a name that conveys a message.

5. Conduct a trademark search.

6. Make sure it sounds good when said aloud!

7. LASTLY, make sure it makes you happy!

If you feel like you’ve ran into a creative block, there are multiple resources that are available to help you brainstorm. If you’re a visual person, check out Visual Thesaurus; it gives you a visual around your keyword. Shopify Business Name Generator generates business name ideas and check domain availability immediately. Name Mesh provides a start-up company name generator.

Hope that helps! If you run into any trouble or need any counseling or consultation, you know where to go :



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