Category Archives: Branding

Converse

Converse’s Iconic Branding and the Test of Time

Converse sues 31 major companies for infringing on the Chuck Taylor. What does that mean for trademark regulations moving forward? The Industrial Designers Society of America (IDSA) has filed an amicus brief in Converse, Inc.’s Feb. 1, 2017 federal circuit court appeal of the June

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Manufacturing Your Design Career

“What a day. What a time. Design and all it stands for and how it’s helped me succeed. Here’s how I’m manufacturing my career.” On Thursday, February 2nd 2017, CEO of ANDesign Lab, Andrew Namminga was invited to be the opening speaker for the Duncan

uber beacon

Uber Beacon adds Color-System to Distinguish Car for Rider

Uber Beacon has found out how to get you to your ride in the clutter of leaving a concert.  Uber announced in December 2016 that it will be deploying new hardware called Uber Beacon in select cities, starting in Miami, Denver, Nashville and Newcastle in the

social-media-tips

DON’T BECOME SPAM!

No matter what stage your startup is in, you’ll want to start or continue to grow your social media audience. The more people you reach on social media and through advertising, the better your launch and on-going sales will be. (Our list is sort of

brand-strategy-anti-branding

Branding Begins w/ YOUR Name

The wrong name for your brand can do worse than just fail to connect with customers; it can also result in time consuming, expensive, unconquerable legal and business hurdles. Finding the right name for your start-up can have a significant impact on your success. However,

bry_1630

Which is best: Incubators or Venture Capitalists?

#Incubators were once the sleepy domain of universities and public development agencies. However, business incubators show life in the internet era. Focused on providing new ventures not just with funding, but also with services, advice, connections, and physical space, they offer a new way for

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The Magic Behind a Modern Day Advert Campaign

It happens every time. I swear, if I wasn’t so delved into the fashion world, I’d be swept off my feet by these ads! Recall the last time you walked into a Footlocker or a Champs for that matter…what lured you in? It’s always the ads!