GIRO Packaging Redesign by BXC Branding & Design
BXC Branding & Design recently helped Giro rebrand their snow sports division products with a whole new system that includes all snow category specific helmets and goggles used globally. Check out their mad engineering skills in the box and drawer!
Giro wanted the packaging to be an equal to their design philosophy so the new concept is focused on structure and function first. The boxes are also design for maximized paper yield by minimizing cut-off waste, and the pop-bottom structure to increased assembly time. The boxes also fold and store flat for retail storage. Oh, and the packaging 100% compostable, windows are PET. So your packaging can be more than just recyclable.
BXC is a branding, advertising & marketing agency lead by industry veteran and brand architect, Drew Dougherty. His experience garnered from working within consumer advertising agencies, (FCB, Sicola Martin) action and board sports manufacturer’s, (O’Neill Wetsuits, Quiksilver Sportswear) as well as global fashion and sports media, (Surfing, Foam Magazine) are all critical advantages for our customers and our graphic designer staff.