Maximalism: Jason Rhoades

What is Maximalism and what is an installation artist?

Many artists tend to choose Los Angeles as a safe haven of diversity.

While Jason Rhoades’ groundbreaking works first gained recognition in Europe and New York, he was born in California. Which, the artist spent the entirety of his career in Los Angeles, where he lived and worked until his untimely death in 2006 at the age of 41.

art installation maximalism

He exhibited Europe regularly for the last twelve years of his life. Rhoades was celebrated for his combination dinner party and exhibitions that feature violet neon signs with African, Caribbean, Creole and hip-hop slang for the female genitalia.

The exhibition at Hauser Wirth & Schimmel is conceived to share and celebrate his unwavering vision of the world as an infinite, corpulent, and lustful universe of expressive opportunity.

The current homestay installation in Los Angeles is showing six enveloping works from Rhoades’ longstanding career.

art installation maximalism

Assertively pushing against the safety of cultural conventions, Rhoades broke accepted rules ofpublic nicety and expanded the frontiers of artistic opportunity through unbridled, brazenly‘Maximalist’ works.

In the arts, maximalism, a reaction against minimalism, is an aesthetic of excess and redundancy. The philosophy can be summarized as “more is more”, contrasting with the minimalist motto “less is more”.

art installation maximalism

“Both he and his art were known for their humor — one could almost say buffoonery — but there was more importantly a poignant, tragic quality throughout,” Paul Schimmel, chief curator at the Museum of Contemporary Art. “He addressed social taboos; it’s almost as if he were constructing sculpture with irony. He was an American artist not of the East Coast — he was a California artist with an interest in architecture, popular culture, county fairs, extremes of lifestyle, sports, entertainment, music.”

In short, Rhoades brought the impolite and culturally unspeakable to the center of the conversation.

Tip: if you plan on hitting the bar, buy a couple tickets, avoid having to return to the line.

FEBRUARY 18, 2017 MAY 21, 2017

Hauser Wirth & Schimmel

901 East 3rd Street
Los Angeles, CA 90013 United States

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