NAMM 2016: My Favorite Things
A record breaking 1,726 exhibiting companies representing over 6,000 brands were present for the National Association of Music Merchants’ (NAMM) annual tradeshow. It was amazing to see so many music lovers and innovative instruments all in one place. Unfortunately, NAMM 2016 has come and gone, but not before I tell you about a few of my favorite things.
By far the hippest booth set up goes to MOOG, a music company that specializes in modular instruments. The center piece of the booth was a huge, wooden platform with modular stations set up around the edges. Cactuses in the center of the platform, combined with throw pillows for attendees to lounge in, made me feel like I had been transported to the middle of a desert. I absolutely loved the bohemian vibe of this booth!
There were so many amazing products and instruments at NAMM 2016. It was hard to pick a favorite, so I picked two.
- The Seaboard is the piano keyboard reinvented. The soft, continuous surface allows the player’s gestures, such as pressing, bending and sliding, to create dynamic, new ways of expression. The Seaboard was generating a ton of buzz at NAMM 2016, I’m sure it will soon be a big hit in the music industry.
- The Linnstrument allows the controller to unlock the expressive potential of electric sound generation that is missing from your typical MIDI keyboard. The Linnstrument’s notes are arranged like a stringed instrument, with the ability to be tuned in fifths or fourths. As a former cello player, I loved how the Linnstrument could produce an authentic vibrato string sound.
As a first year NAMM attendee, I was blown away by the sheer size and popularity of the event, which I later found was the largest and most inclusive event in the organization’s 115-year history. If you love music I would highly suggest looking into attending next year’s event, I know I can’t wait for NAMM 2017.
Below are more photos from NAMM 2016.