Nike Unveils “Adaptive Laces”
Marty McFly’s dreams are finally coming true with the new HyperAdapt 1.0.
Although, hover boards now do exist, they aren’t exactly the hover boards predicted in Back-to-the-Future. Nike CEO Mark Paker unveiled new self-tying “Electro Adaptive Reactive Lacing” technology at the Nike Innovation 2016 event in New York City this week.
This sounds like it’s too good to be true; and usually when something is too good to be true, it usually is. But the Air Mag (Marty McFly’s) already actually released as a proto-type, first in 2013.
According to Nike senior innovator Tiffany Beers, “when you step in, your heel will hit a sensor and the system will automatically tighten. Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”
“We want to learn as much as we can about this technology, so we’ve tested it in basketball, training, and running…The reality of it, athletes need multiiple phases in their products.”
Beers noted that the HyperAdapt’s heavily patented technology is similar to the 2015 version which was Nike’s first power-lacing sneaker. However, the Air Mag will only be available for charity auction in spring 2016 to benefit the Michael J. Fox Foundation for Parkinson’s Research.
The technology, EARL, has been in the works for about a decade, according to Beers, but prominently since the prototyping of the Nike MAG. Unlike the Air Mag, the HyperAdapt was constructed to make use of a “more technical, sport” version of the automatic tying mechanism.
Although there was no official release date, the HyperAdapt 1.0 will be available in three colors only to Nike+ members for the upcoming holiday season. Nike stated that interested buyers can create an account online and sign up for updates.
The Nike+ app is expected to be revamped in June and will give users access to “coveted products and events,” the company said in a press release.
Renowned shoe designer, and lead designer for Nike’s Innovation Kitchen department, Tinker Hatfield, said the HyperAdapt aims to give athletes the ability to quickly make small adjustments to how tight or loose their shoes fit.
“That’s an important step because feet undergo an incredible amount of stress during competition,” he said in a statement. Hatfield is prominently responsible for the early success of subsidiary brand, Jordan, having designed Jordan shoes 3-15, 20, and 23.
Revert back to an older article we posted for more on Hatfield,.
Nike did not have pricing information available about the HyperAdapt 1.0.
Highlights include the Soccer/Football cleat with Anti-Clog Technology, an overview of what was and is Nike Flynit, a revolutionary midsole-free Air system known as Air Vapor Max, breathability and comfort-optimized Aero Swift clothing and even a sneak peek of the upcoming Air Zoom KD (NBA superstar, Kevin Durant) 9’s.
In the meantime, check out soccer star Cristiano Ronaldo’s first reaction.
— Cristiano Ronaldo (@Cristiano) March 16, 2016