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FORECASTED PANTONE COLOR FOR 2017

What is the PANTONE Color of the Year? A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude. Every year Pantone forecasts the next year’s color! This foreshadowing

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Millennials: Largest Group of Individuals

You may think Millennials are materialistic, stubborn, narrow-minded and ego-driven…But that isn’t necessarily true. Millennials want to work for companies they can be proud of, and buy products from companies that care. The largest group of individuals, according to the U.S. Census Bureau is people

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DON’T BECOME SPAM!

No matter what stage your startup is in, you’ll want to start or continue to grow your social media audience. The more people you reach on social media and through advertising, the better your launch and on-going sales will be. (Our list is sort of

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Up-and-Coming Technology

Remember when you used to be skeptical about online shopping? After all, we’re still weary about where we enter our credit card info. But when did the internet-of-things start taking over our lives? Many people overlook the opportunities in technology that are presented to them

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Branding Begins w/ YOUR Name

The wrong name for your brand can do worse than just fail to connect with customers; it can also result in time consuming, expensive, unconquerable legal and business hurdles. Finding the right name for your start-up can have a significant impact on your success. However,

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Which is best: Incubators or Venture Capitalists?

#Incubators were once the sleepy domain of universities and public development agencies. However, business incubators show life in the internet era. Focused on providing new ventures not just with funding, but also with services, advice, connections, and physical space, they offer a new way for

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New Start-Up Tech You Should Know About

Every brand is a digital company now, which is exactly why you should stop thinking of them all the same way. From 3D printing to virtual reality, all companies are adapting to new technology. Why shouldn’t you? 2016 has been the year of 3D revelations.

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Design Jobs That Are Prone to Die Out (or not)

It wasn’t until recently that we saw a new emergence of User-Experience design. With tech advancing so rapidly, new departments are created to adapt to new design roles. For example, it wasn’t until the last decade that we saw an uproar in UX design. Currently, they