Tag Archives: branding

millennials

Millennials: Largest Group of Individuals

You may think Millennials are materialistic, stubborn, narrow-minded and ego-driven…But that isn’t necessarily true. Millennials want to work for companies they can be proud of, and buy products from companies that care. The largest group of individuals, according to the U.S. Census Bureau is people

social-media-tips

DON’T BECOME SPAM!

No matter what stage your startup is in, you’ll want to start or continue to grow your social media audience. The more people you reach on social media and through advertising, the better your launch and on-going sales will be. (Our list is sort of

brand-strategy-anti-branding

Branding Begins w/ YOUR Name

The wrong name for your brand can do worse than just fail to connect with customers; it can also result in time consuming, expensive, unconquerable legal and business hurdles. Finding the right name for your start-up can have a significant impact on your success. However,

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The Magic Behind a Modern Day Advert Campaign

It happens every time. I swear, if I wasn’t so delved into the fashion world, I’d be swept off my feet by these ads! Recall the last time you walked into a Footlocker or a Champs for that matter…what lured you in? It’s always the ads!