Tag Archives: nike


Converse’s Iconic Branding and the Test of Time

Converse sues 31 major companies for infringing on the Chuck Taylor. What does that mean for trademark regulations moving forward? The Industrial Designers Society of America (IDSA) has filed an amicus brief in Converse, Inc.’s Feb. 1, 2017 federal circuit court appeal of the June

Idea concept with row of light bulbs and glowing bulb

IDSA’s Most Innovative Tech Brands of 2016

Founded in 1965, the nonprofit Industrial Designers Society of America (IDSA) is one of the oldest and largest membership associations for industrial design professionals. IDSA has thousands of members in dozens of Student Chapters, Professional Chapters and Special Interest Sections in the United States and internationally. IDSA sponsors the annual International Design Excellence Awards (IDEA), the world’s most


The Magic Behind a Modern Day Advert Campaign

It happens every time. I swear, if I wasn’t so delved into the fashion world, I’d be swept off my feet by these ads! Recall the last time you walked into a Footlocker or a Champs for that matter…what lured you in? It’s always the ads!

Nike Innovation Summit 2016

Nike Unveils “Adaptive Laces”

Marty McFly’s dreams are finally coming true with the new HyperAdapt 1.0. Although, hover boards now do exist, they aren’t exactly the hover boards predicted in Back-to-the-Future. Nike CEO Mark Paker unveiled new self-tying “Electro Adaptive Reactive Lacing” technology at the Nike Innovation 2016 event

patent flashlight

7 Interesting Patents

Browsing through Google’s patent search engine, we came across a few notable inventions. These patents have been filed within the past few years. Because they’re pretty recent we have yet to see products come from these patents. Rest assured, when these do come to market,