Tag Archives: trademark

Converse

Converse’s Iconic Branding and the Test of Time

Converse sues 31 major companies for infringing on the Chuck Taylor. What does that mean for trademark regulations moving forward? The Industrial Designers Society of America (IDSA) has filed an amicus brief in Converse, Inc.’s Feb. 1, 2017 federal circuit court appeal of the June

brand-strategy-anti-branding

Branding Begins w/ YOUR Name

The wrong name for your brand can do worse than just fail to connect with customers; it can also result in time consuming, expensive, unconquerable legal and business hurdles. Finding the right name for your start-up can have a significant impact on your success. However,