The Broad: LA’s New Contemporary Art Museum
Recently, I’ve noticed a lot of my friends posting these cool pics of them at The Broad. So, I did a little research and found out that The Broad – pronounced BROad, not Broad-way – is LA’s newest contemporary Art Museum, and the “it” place to visit right now.
I love art museums, but The Broad was on a completely different level than any other museum I’ve ever visited. Built by philanthropists Eli and Edythe Broad, The Broad features about 2,000 works of art from their collection of postwar and contemporary art worldwide.
Eli and Edythe continue to add to their extensive collection, adding about one new work a week. Admission to The Broad is completely FREE; however, this does come at a price. If you don’t reserve your free ticket in advance, expect to wait in line. My friend and I waited in line for about 30 minutes before we were able to get into the museum – and that was on Super Bowl Sunday!
Who doesn’t love an Andy Warhol piece, let alone a whole room of them!
Takashi Murakami’s In the Land of the Dead, Stepping on the Tail of a Rainbow is The Broad’s longest artwork, measuring at 82 feet long.
My absolute favorite piece at The Broad was Ragnar Kjartansson’s The Visitors. Inside a room are nine screens that showcase a single musician in different rooms of the historic Rokeby farm in upstate New York. Produced in one take, each musician’s performance of the same song was recorded simultaneously. Walking around the room you can hear each instrument, or voice, become more distinct the closer you get to the screen. I could have stayed in this one room the whole day, it was that powerful.
I highly recommend you check out this museum, whether you love museums or not. The Broad’s bold, innovative and diverse collection will reel you in, and keep you hooked. Visit The Broad before they change out the current collection for a new collection this spring, and sound off in the comments below about your favorite pieces!
Below are additional photos from my visit to The Broad: